The rules of the service
Who we are and how these terms apply
The service is provided by Leadgram SRL (CUI 54572982), Bucharest, Romania, contact [email protected] (“we”, “us”). “Client” or “you” means the business or professional creator ordering the service.
These terms apply to every order. Each campaign is described in an order form, proposal or email confirmation (the “Order”) that sets the plan, CPM, budget cap, dates and targeting. If an Order conflicts with these terms, the Order prevails for that campaign.
The service is offered to businesses only. By placing an Order you confirm you act for a business or in a professional capacity, not as a consumer.
Definitions
| Term | Meaning |
|---|---|
| Source Content | The videos, streams, podcasts, audio, images, trademarks and other material you provide or point us to. |
| Clip | A short vertical video we create from Source Content. |
| Network Pages | The accounts on TikTok, Instagram, YouTube and similar platforms that we operate or manage and use to publish Clips. |
| Verified View | A view of a Clip published on a Network Page, as counted and reported by the hosting platform for that post, within the reporting window set in the Order (30 days from publication unless stated otherwise). Views the platform later removes, views on posts we take down within 24 hours, and views our audit flags as invalid are not Verified Views. |
| CPM | The price per 1,000 Verified Views stated in the Order. |
| Budget Cap | The maximum amount you will be billed for a campaign, stated in the Order. |
| Report | The list of every published post with its link and its Verified Views, made available to you during and after the campaign. |
The service
We create Clips from your Source Content, publish them on Network Pages matched to the targeting in the Order, and report results per post. Distribution is organic only: we never buy views, use bots, fake accounts, view farms or engagement exchanges, and we will refuse any request to do so.
Forecasts, calculators and estimates on our website or in proposals are good-faith estimates, not guarantees. Platforms control their algorithms, and results vary with your content.
Fees, billing and payment
- Performance campaigns are billed as Verified Views ÷ 1,000 × CPM, up to the Budget Cap.
- Pilot and retainer plans are billed at the fixed fee in the Order; any CPM component is billed as above.
- Unless the Order says otherwise, we invoice monthly in arrears based on the Report, and invoices are payable within 14 days.
- Prices exclude VAT. For EU business clients outside Romania the reverse-charge mechanism applies where valid VAT details are provided.
- Late payments bear statutory interest under Romanian law, and we may pause distribution until overdue amounts are paid.
- If you disagree with a Report, tell us within 10 business days of the invoice. We will review the disputed posts against platform data and correct the invoice if we were wrong.
Budget caps
Every campaign runs against a Budget Cap. When billable Verified Views reach the cap, we stop publishing new Clips for that campaign and stop billing. Views that posts keep collecting after the cap is reached are never billed.
You can raise or lower the cap for future spend at any time by email; changes apply from the next business day.
Your content and our license
You keep all rights in your Source Content. For each campaign you grant us a non-exclusive, worldwide, royalty-free license to copy, cut, edit, reframe, caption, add hooks and music permitted by the platforms, publish and promote Clips on Network Pages, and include them in Reports, for the campaign term and for as long as published posts remain online.
Published posts stay online after the campaign unless you ask us to remove them; we remove them within 10 business days of your request. We may keep copies as needed for records and legal obligations.
Our tools, models, templates, Network Pages and know-how remain ours. You may reuse Clips we deliver to you on your own channels. We may publish your name, logo or results as a case study only with your consent (pilot plans include that consent, as stated in the Order).
Your responsibilities
You confirm that you own or are licensed to use all Source Content for the purposes above, including music, footage, trademarks and the people who appear in it, and that the content and any claims you ask us to make are lawful and accurate.
You will indemnify us against third-party claims arising from Source Content or instructions you provide, provided we notify you promptly and let you control the defense.
Disclosure of paid content
Clips published for a client are commercial communications. We label them using the platforms’ branded-content or paid-partnership tools and, where required, clear words such as “#ad”, following the U.S. FTC Endorsement Guides, the EU Unfair Commercial Practices Directive and applicable Romanian law.
You must not ask us to remove or hide disclosures, and you must not present Clips as independent, unpaid opinions in your own channels.
Acceptable content
We do not create or distribute content that:
- is illegal, defamatory, hateful, harassing or violent, or infringes anyone’s rights;
- is sexually explicit or involves minors in any inappropriate way;
- promotes weapons, drugs, tobacco or vaping, or gambling where it is not licensed;
- makes misleading health, financial or earnings claims, or promotes unregistered investment products;
- is political advertising or issue-based campaigning;
- breaks the rules of the platforms where it would be published.
We may refuse Source Content, decline an Order, or remove Clips that we reasonably believe break this section or platform rules.
Platforms
TikTok, Instagram and YouTube are independent third parties. They may limit, demonetize or remove posts or accounts at their discretion. We are not responsible for their decisions, but we will replace removed Clips where reasonably possible, and views on removed posts that the platform discards are not billed.
Confidentiality and data protection
Each party keeps the other’s non-public business information confidential and uses it only for the campaign. Unpublished Source Content, budgets and Reports are confidential.
Our Privacy Policy explains how we handle personal data. Where we process personal data on your behalf, we do so under a data processing agreement in line with Article 28 GDPR, available on request.
Liability
Neither party is liable for indirect or consequential losses, such as lost profits, revenue or goodwill. Our total liability arising from an Order is limited to the fees you paid under that Order in the three months before the event giving rise to the claim.
Nothing in these terms limits liability for intent or gross negligence, or any liability that cannot be limited under applicable law.
Term and termination
Either party may end a campaign with 7 days’ written notice (email is enough), unless the Order sets a fixed term. Either party may end an Order immediately if the other materially breaches these terms and does not fix the breach within 10 days of notice.
On termination you pay for Verified Views and fixed fees accrued up to the end date. Sections on content, confidentiality, liability and governing law survive termination.
Governing law and disputes
These terms and every Order are governed by Romanian law, excluding the UN Convention on Contracts for the International Sale of Goods. The courts of Bucharest, Romania have exclusive jurisdiction, unless mandatory law provides otherwise.
Before going to court, both parties will try in good faith to settle any dispute by email within 30 days.
General
- We may update these terms; changes apply to Orders placed after the update date.
- Neither party is liable for delays caused by events beyond its reasonable control, including platform outages.
- You may not assign an Order without our consent; we may assign it to an affiliate or successor.
- Notices are sent by email: to us at [email protected], to you at the address in the Order.
- These terms are written in English. If translated, the English version prevails.