Cookies and browser storage
What cookies and browser storage are
Cookies are small text files a website saves in your browser. Similar technologies — localStorage and sessionStorage — let a site keep small items in your browser without sending them with every request. This policy covers all of them and calls them “cookies” for short.
How we use them
We use two categories:
- Strictly necessary: needed for features you ask for, such as remembering your cookie choice or your color theme. These do not need consent under Romanian Law 506/2004 and the ePrivacy Directive.
- Analytics: help us understand which pages and campaigns lead to briefs. These are off by default and load only after you click “Accept all” or switch analytics on.
We do not use advertising or cross-site tracking cookies. If Google Analytics is enabled, its advertising features stay switched off.
What we store
| Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| lg:consent | Leadgram SRL | Remembers your cookie choice (version, analytics on/off, date) | Strictly necessary · localStorage | Until you change it or clear site data |
| lg:theme | Leadgram SRL | Remembers the light or dark theme you picked | Strictly necessary · localStorage | Until you change it or clear site data |
| lg:brief-prefill | Leadgram SRL | Carries the plan, budget or niche you picked into the brief form | Strictly necessary · sessionStorage | Until you close the tab |
| lg:utm, lg:ref | Leadgram SRL | Keeps the campaign link and referring site so they are sent with your brief | Strictly necessary · sessionStorage | Until you close the tab |
| Plausible | Plausible Insights OÜ (EU) | Counts page views and events without cookies or personal identifiers | Analytics · no cookies set | Not stored in your browser |
| _ga | Google (Google Analytics 4) | Distinguishes visitors for statistics | Analytics · cookie | 2 years |
| _ga_<ID> | Google (Google Analytics 4) | Keeps session state for statistics | Analytics · cookie | 2 years |
| Turnstile | Cloudflare (if enabled) | Checks that the brief form is sent by a person, not a bot | Strictly necessary | Session |
Clicking “Book a call” opens our scheduling provider, which sets its own cookies under its own policy.
Changing your choice
Use “Cookie settings” in the footer of any page to reopen the banner and switch analytics on or off. When you withdraw consent we delete the Google Analytics cookies and reload the page without analytics.
You can also block or delete cookies and site data in your browser settings. Blocking strictly necessary items may make the site forget your choices.
More information
See our Privacy Policy at /legal/privacy for how we handle personal data, or write to [email protected].