Case studyAI / SaaSDemo
Paperplane AI
Outcome9,300 trial signups; blended CAC down 62% vs. Meta
- Verified views
- 14.9M
- Clips
- 420
- CPM
- $2.40
- Days
- 28
Our Meta CPM was $13. Here we pay a fraction of that and the trial signups are better quality.
For AI, SaaS & apps · demos · webinars · founder talks
Show the product. Skip the ad auction.
We cut your demos, webinars and founder talks into “wait, it does that?” clips and post them on 280 AI and tech pages your future users already follow — at $2.50 per 1,000 verified views, against $10–$14 on Meta.Your demo as native clips on 280 AI & tech pages. $2.50 CPM vs $10–$14 on Meta.
Sourceproduct_demo_v3.mp4Demo
- Clips cut
- 42
- Pages matched
- 280
- Views · 48h
- 640K
- AI & tech pages
- 280
- in the network
- Avg views per clip
- 24K
- niche median
- Our CPM
- $2.50
- vs $10–$14 on Meta
- Core audience age
- 22–40
- peak 9 am–1 pm
01The problem
Your best demo converts. Nobody in the feed will start it.
Growth teams know the product sells itself once people see it. The problem is getting it seen without renting the same audience from Meta again.
- 01 · CAC
Paid CAC keeps climbing
The same Meta audience costs more every quarter. Your best-performing channel is quietly becoming your most expensive one.
- 02 · Format
Demos do not fit the feed
A twenty-minute walkthrough converts the people who finish it. Nobody on TikTok will press play on minute one.
- 03 · Scale
Founder-led content does not scale
The founder video that went viral was luck. You cannot schedule luck, and your team cannot edit forty clips a week.
02How we fix it
We turn the product into the clip people send to a coworker.
Same pipeline, tuned for software: we open on the result, keep it native to the feed and give you links your analytics can attribute.
- Result-first cuts
Built around the aha moment
Scout finds the seconds where the product does something surprising. Editor opens on the result, then shows how — never the other way round.
- Disclosed & native
Native, not ad-shaped
Creator-style captions and pacing that look like the feed, with Paid partnership labels where platforms require them. No banner-ad energy.
- 280 pages
Pages your buyers follow
280 AI, productivity and tech pages in the US and EU, posting 9 am–1 pm on workdays — when people are at a desk with a card.
- UTM per page
Attribution you can plug in
Every page gets its own tagged link in bio and pinned comment, so the per-post report lines up with signups in your analytics.
03Sample hooks
Hooks written for this feed. Not for a pitch deck.
A few openers our Editor agent wrote for clips in this niche. Each one is scored for stop-power before it posts; the weak ones never leave the queue.
This AI just replaced my editor
Hook score95Views1.6MDemo
04Results
Numbers from the same niche. Not a different industry.
Campaigns we ran for teams with your kind of content. Every view below was counted by the platform, on a post we can link to.
More results across the network
- GamingVoltline GamesSteam wishlists up 3.4× during launch week48.2M verified views · $1.90 CPM
- PodcastsHalcyon Pods+41K subscribers on the main YouTube channel22.7M verified views · $2.10 CPM
02How it works
One upload in. Thousands of posts out.
Five steps, run around the clock by an AI crew and checked by human editors. You brief once — the pipeline clips, posts and reports every verified view.
Agents on this step
- Scout
Pipeline01 · BriefDemo
Brief
Send links to streams, podcasts or videos. Set goals, niche, budget and brand rules in a 5-minute brief.
Company
Source links
Goal
Brand rules
Content
StreamsPodcastsInterviewsWebinarsProduct demosMusicOther
Niche
GamingStreamers & IRLPodcastsFinance & hustleMusicAI & techOther
Budget
Under $2,500$2,500 – $10,000$10,000 – $50,000$50,000+
Region
United StatesEUUnited KingdomGlobal
Plan and forecast within one business day
AIAI crew
An AI crew runs the pipeline. Humans keep the taste.
Specialized agents handle the volume around the clock. Editors review the output, set the hooks that win and kill what does not.
- ScoutAGT-01On step 01
Transcribes hours of source and scores every moment for hook strength, emotion and retention.
Ingest rate14 hrs of VOD / min - EditorAGT-02Running
Cuts vertical clips, reframes faces, tightens pacing and writes three hooks per moment.
Output1,400 clips / day - CaptionerAGT-03Running
Burns in captions in the house style of each niche. Every clip is unique — no duplicates.
Library9 caption styles - DispatcherAGT-04Running
Matches each clip to the pages whose audience fits and schedules posts at peak hours.
Network reach2,400+ pages - AuditorAGT-05Running
Pulls platform-reported views for every post, flags anomalies and builds your report.
View pullsEvery 15 min
03CPM calculator
Same budget. Up to 5.6× the views.
Set a budget and a niche. See what Meta Ads typically buys at a $10–$14 CPM next to verified views on our network at $2.50 per 1,000 — and how many unique clips it takes to get there.
CPM calculatorForecast
Type an amount
The math
$10,000÷$2.50×1,000=4,000,000 verified views
Verified views on our network
4,000,000
at $2.50 CPM
4.0–5.6×more views than Meta Ads for the same budget
- Unique clips to get there
- ≈10538K avg views per clip · Gaming
- The same views on Meta Ads1
- at a $10–$14 CPM
Clip volume1 tile = 10 clips
Start a pilot with $10,000
We reply within one business day with a plan and a forecast.
1 Meta Ads CPM range $10–$14 · Source: Industry estimate
Estimates, not a guarantee. Views depend on your content, niche and timing. You are billed only for verified, platform-reported views — organic distribution, never bots or bought views.
09Pricing
Pricing that scales with views, not promises
Four ways in, one rule: you pay for views you can click through to. Every plan reports each post with its link and bills against a cap you set.
Pilot
For First clients
$1,500fixed · 2 weeksReduced $1.50 CPM
How you payOne fixed fee - 2-week campaign
- Up to 150 unique clips
- All 3 platforms
- Full per-post report
- Reduced CPM in exchange for a case study
- Recommended
Performance
For Brands, apps, SaaS
$2.50per 1,000 verified viewsMinimum budget $5,000
How you payPer view, hard cap - Pay only for verified views
- Hard budget cap
- Niche & geo targeting
- Live reporting dashboard
- Dedicated campaign manager
Creator Growth
For Streamers & podcasters
$3,900per month300 clips / month included
How you payFlat monthly retainer - 300 unique clips per month
- Distribution across matched pages
- Weekly performance report
- Hook & caption A/B testing
- Grows your main channel
Campaign Management
For Teams already on Whop & similar
Customfrom $2,500 / monthGuaranteed clip volume
How you payManaged, volume floor - We run your clipping campaign
- Guaranteed volume of quality clips
- Clipper QA & payouts handled
- Budget efficiency reporting
- Migration in one week
DefinitionAuditorEvery 15 min
What counts as a verified view
A view the platform itself reports, on a post listed in your report with its link. That is the only number that reaches your invoice.
- PostLive on a matched niche page, link in your report
- Platform countTikTok, Instagram or YouTube reports the views
- Auditor checkEvery 15 min: pulled, cross-checked, anomalies flagged
- InvoiceVerified views × CPM ÷ 1,000 — up to your cap
Never billed
- Posts missing from your report
- Views flagged as anomalous
- Anything past your budget cap
Organic distribution only — we never buy views or use bots.
Budget cap
A hard cap, not a soft target
Set the most you will spend. When verified views reach it, billing stops — clips that keep earning views after that cost you nothing.
Prices in USD, excluding VAT. Verified views are platform-reported views on posts listed in your report.
08FAQ
Questions we get from AI, SaaS and app teams.
The answers specific to your kind of content. Everything else — billing, verification, disclosure — is the same for every client and covered on the home page.
Yes. A ten-minute screen recording with voiceover, a webinar or a founder talk is enough. We send a short shot list so your first recording yields 30+ clips.
Same feeds, different economics: $2.50 per 1,000 verified views versus $10–$14 on Meta Ads, and the clips read as native content. It complements paid and never touches your ad account.
Each page uses its own tagged link. Your report lists every post with its views; your analytics show signups by source. Pilot clients get a shared attribution sheet.
Yes. Every paid clip carries the platform’s paid-partnership label and #ad where required, following FTC guidance. Disclosure does not hurt reach on these pages; deception does.
Yes. Send approved claims and banned phrases in the brief. Captioner only uses approved wording, and you can require batch approval for the first two weeks.
13Start a campaign
Tell us what to clip. We bring the views.
Two minutes. We reply within one business day with a plan and a forecast.
Why teams send the brief
One source in. Thousands of verified views out.
Send the long-form you already have. Our agents cut it, our editors keep the taste, and our niche pages put it in front of the people who care. You see every post, every view, every dollar.
- Organic onlyReal pages, real audiences. Never bots, never bought views.
- Pay per verified viewBilled on platform-reported views, with a hard budget cap.
- Live in 24–48hFirst clips post within two days of receiving your source.
- Per-post reportingEvery clip, its link and its views in one live report.
What happens next
- T+0You send the briefTwo minutes. Links, niche, budget — nothing else.
- ≤ 1 business dayPlan + forecastA human replies with matched pages, clip volume and a view forecast for your budget.
- 24–48hFirst posts go liveOnce you approve, clips start posting across TikTok, Reels and Shorts.
Rather talk first?